Reading this site stores at most two small cookies: the letter of the page version you were shown when we are comparing two versions, and the campaign labels of the link that brought you here when you arrived through a tagged advert. Neither identifies you. There is no banner because for an ordinary visit there is nothing to agree to. Everything else below is either needed to do something you asked for, or is stored only after you say yes.
How we measure
We count our own funnel ourselves: page views, clicks, checkout starts, orders and confirmed payments, per page and, while two versions of a page are compared, per version. That measurement uses no third-party cookie and no identifier. A hash of the day, your network origin and your browser signature tells visitors apart within one day and is worthless the next; the inputs are never stored. There is no Google Analytics, no session recording and no cross-site profiling. We do not sell or share anything about your visit.
Advertising measurement is switched off. There is no Meta pixel, no TikTok pixel and no other advertising tracker on this site right now. If that ever changes, this page will say so and you will be asked before anything loads.
Stored only if you agree
These exist for our benefit rather than yours, so none of them is written before you say yes. If you arrive through a partner link, we ask whether we may remember that so the partner is credited when you buy. The Meta Pixel and TikTok Pixel cookies listed here are dormant while advertising measurement is switched off. Say no and nothing is stored. Say nothing and nothing is stored.
Name
Purpose
Kept for
ef_affiliate_attribution
Remembers that you arrived through a partner link, so that partner is credited if you buy. It is only stored after you agree.
90 days
_fbp
Set by the Meta Pixel to recognise this browser when measuring which adverts bring visitors here. It is only set after you agree, and only while advertising measurement is switched on.
90 days
_fbc
Set by the Meta Pixel when you arrive from a Meta advert, so that advert can be credited. It is only set after you agree, and only while advertising measurement is switched on.
90 days
_ttp
Set by the TikTok Pixel to recognise this browser when measuring which TikTok adverts bring visitors here. It is only set after you agree, and only while advertising measurement is switched on.
13 months
Changing your mind
No partner link is remembered on this device. If one ever is, this page will offer a button to remove it. Clearing site data in your browser removes everything here as well.
Needed to run the site
These are set when you do something that requires them, such as signing in or choosing a workspace. They carry no advertising value and are not shared with anyone.
Name
Type
Purpose
Kept for
ecomfella_portal_access
Necessary
Keeps you signed in to your account so pages that hold your orders and downloads can recognise you.
Until the sign-in expires, at most one day
ecomfella_portal_refresh
Necessary
Renews the sign-in quietly so you are not asked for your password on every visit.
30 days
ecomfella_recent_password
Necessary
Records that you recently re-entered your password, so sensitive account changes can ask for it only once.
Until you close the browser
ecomfella_buyer_preview
Necessary
Holds a support session in which our staff view the buyer portal to help with a question.
15 minutes, or one hour for a demonstration account
ecomfella_partner_preview
Necessary
Holds the same kind of support session for the partner portal.
15 minutes, or one hour for a demonstration account
ecomfella_assisted_handover
Necessary
Carries a single handover link while you claim a finished store, so the claim cannot be replayed later.
20 minutes
ecomfella_fixture_staff_role
Necessary
Used only on our internal test environment to simulate a staff role. It is never set on the public site.
1 hour
ecomfella_fixture_staff_aal
Necessary
Used only on our internal test environment to simulate a two-step sign-in. It is never set on the public site.
1 hour
ef_referral_pending
Necessary
Holds an unanswered partner-link question so we can ask you once instead of on every page. Nothing is credited while it is unanswered.
Until you close the browser
ef_workspace
Functional
Remembers whether you last opened the customer or the partner workspace, so you land in the right one.
180 days
ef_exp
Functional
Remembers which version of a page you were shown while we compare two versions, so the page does not change between visits. It contains only the letter of the version and identifies nobody.
30 days
ef_utm
Functional
Remembers which advert or link first brought you here, as plain campaign labels such as the network and campaign name, so we know which advertising works. It contains no identifier and is only set when you arrive through a tagged link.
30 days
ef_exp_preview
Functional
Used only by our own staff to preview one version of a page on the live site. It is signed by our server and is never set on a normal visit.
1 hour
ef_consent
Necessary
Stores your answer to the marketing-cookie question, yes or no, so we ask it once instead of on every page. It only exists when advertising measurement is switched on.
12 months
Browser storage
Some pages remember small things inside your own browser instead of in a cookie. The same rules apply, so they are listed here too. None of it reaches us.
Key
Where
Purpose
ecomfella:intro-seen:v1
Tab only
Plays the opening animation once per tab instead of on every page you open.
ecomfella:vnext-seen
Tab only
Shows the homepage loading sequence once per tab.
ef-v4-seen
Tab only
Shows an alternative homepage opening once per tab.
ecomfella:demo-configurator:onboarding:v1
Tab only
Remembers that you have seen the one-off explanation in the demo configurator.
ecomfella:vnext:theme-demo:v1
This browser
Keeps your changes in the public theme demo so they survive a reload.
ecomfella:vnext:theme-editor-studio:v3
This browser
Keeps your position and selection in the larger editor demo.
ecomfella-portal.fixture-onboarding.v1
This browser
Remembers which items you ticked in the demonstration onboarding checklist.
ecomfella:vnext:owner-palette-preview:v1
This browser
Holds a colour preview for our own design tool. It is never written on a normal visit.
Questions
Write to ecomfella@outlook.com. How we handle personal data more broadly is in the Privacy Policy, which also covers the rights you can exercise over it.